Heirloom Market Barbecue is a small establishment with a big heart. The two founding chefs, Chef Cody and Chef Jiyeon, bring distinct flavors from their places of heritage–the southern United States and Korea, respectively. This identity concept was designed to infuse classic American typography with a holding shape of historic Korean architecture. The brand promise “Definitely Southern. Slightly Korean.” gives the establishment a quirky tone and a custom typeface, Barbecue Standard, was designed to use on menus and collateral.