Leader Enterprises repositioned themselves as a more creative, design-forward advertising and design agency. The name My Friend’s Nephew (MFN) was chosen by the owner to be a tongue and cheek nod to the often competitive rival of bidding work against someone’s friend’s nephew. Oh, my friend’s nephew designs [fill-in-the-blank]. Wink-wink-nudge-nudge, get it? A sophisticated monogram and identity system was designed to balance the playful name and give the brand a sense of craftsmanship and gentlemanly style.
my friend’s nephew
BRAND IDENTITY, PHOTOGRAPHY, PHOTO STYLING, PRINT DESIGN, SIGNAGE, TYPE
“Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.”