The commercial real estate market is heavy with large, mechanized companies that know little about the people they’re serving. That’s what makes Scotland Wright Associates so pioneering—they get to know their clients well and only place them in locations that are truly a good fit. To communicate these qualities relational and customized, a logo was designed with modular, flexible shapes that adapt and change to their environment. Printed collateral was designed with various versions of the logo to further reinforce their adaptive and tailored approach to real estate brokering.