The Art of Shaving
BRAND IDENTITY, PACKAGING, TYPE
The Art of Shaving is a retail store that sells high-end shaving products and grooming supplies for the sophisticated man, bringing a sense of craftsmanship and style to the grooming routine. To give this concept a refined masculinity, an interlocking monogram was drawn and paired with bold typography, creating a mark that speaks to the qualities of the modern, well-groomed man.
“Good grooming is integral and impeccable style is a must. If you don’t look the part,
no one will want to give you time or money.”
no one will want to give you time or money.”