The Art of Shaving
BRAND IDENTITY, PACKAGING, TYPE

The Art of Shaving is a retail store that sells high-end shaving products and grooming supplies for the sophisticated man, bringing a sense of craftsmanship and style to the grooming routine. To give this concept a refined masculinity, an interlocking monogram was drawn and paired with bold typography, creating a mark that speaks to the qualities of the modern, well-groomed man.

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“Good grooming is integral and impeccable style is a must. If you don’t look the part,
no one will want to give you time or money.”
– Daymond John
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