HEIRLOOM MARKET BBQ
BRAND IDENTITY, MENU DESIGN, TYPE

Heirloom Market Barbecue is a small establishment with a big heart. The two founding chefs, Chef Cody and Chef Jiyeon, bring distinct flavors from their places of heritage–the southern United States and Korea, respectively. This identity concept was designed to infuse classic American typography with a holding shape of historic Korean architecture. The brand promise “Definitely Southern. Slightly Korean.” gives the establishment a quirky tone and a custom typeface, Barbecue Standard, was designed to use on menus and collateral.

KDCo_HMB_2
KDCo_HMB_3
KDCo_HMB_4
KDCo_HMB_5KDCo_HMB_6
KDCo_HMB_7
KDCo_HMB_8
IF YOU OWN THIS RESTAURANT AND WOULD LIKE TO JUST GO AHEAD AND USE THIS BRAND, CLICK HERE.